- ALIGNMENT: The call to action on a website needs to be placed above the scroll, so that the person can see it and click on it easily. It should be colour-coded and surrounded by plenty of white space.
- APPROACH: It has to do with the words used in order to approach subscribers. The words must be clear and carefully chosen, such as "join". The format is also important.
- APPEARANCE: It consists of making the call to action noticeable. Decide whether to use a botton or a link. Another aspect related to appearance is the size, in order to stand out.
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